Forever 21 Comes To Their Senses! Faith 21 Name Change

I always scratch my  head in wonder when a brand names their plus size division some stupid or irrevalent name. For example, there are a few of you who may remember Liz Claiborne's plus size line called Elizabeth!! So when Forever 21 launched Faith 21 I was surprised. Wouldn't you want the customers who couldn't shop with you because the size range wasn't "wide enough" hit the floors and the buy button online?
Seems they've come to their senses, and a name change is in the works.