A few years ago, a client of mine went to work for a start up online fashion website called My Shape dot com.
It's been interesting to watch this concept and their website develop.
The premise is to help you find clothing that fits based on your shape, in addition to your size, which is how I approach any styling assignment.
This key element in the shopping process will help you get just the right look and fit you've been looking for.
And it makes shopping online a better experience, because you are less likely to have to return something.
Myshapedotcom has some great features like Personal Shop, which allows you to input style preferences and measurements, which in turn, saves you time by showcasing key items that match your numbers and your style.
The Style Me feature gives you tips and finds the right clothing based on your body shape, and acts almost like a fashion magazine within the site, with great interviews, trends and a Quick Fit Guide that finally deals with the fact that most of us wear more than one size.
With over 400 choices available in a larger size, you will see brands you trust like Spiegel, Liz Claiborne, Kiyonna, Alex Evenings, Karen Kane and even a few things from the Jessica Simpson collection. I love the interactive features: a pop up window for each item with
zoom, sizes, colors, item description, all at your fingertips without leaving the page!
Check out Myshape.com and let me know what you think.
The pictured item is the "Tory Cinch Dress" from Kiyonna, available up to 5X and in this season's cool colors.
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